Regional identity apparel, since 2014

Wear where you're from.

Shasta, Tahoe, Lassen, Yosemite, the 530. Designs for the people who actually live here, made to order and shipped in under a week.

NorCal Rope Cap
This week's drop New every Thursday

NorCal Rope Cap

Put Northern California on your head. This structured rope cap wears the clean "norcal." wordmark embroidered on the front in earthy, heritage-inspired colors built to match everything from a flannel to a fishing shir...

$32 Ships in under a week
Details
Add a matching sticker for $5 at checkout

Designed in the 530

By the team behind Active NorCal, covering the far north of California since 2014.

Ships in under a week

Every piece is made to order, so nothing sits in a warehouse. Free shipping over $50.

Place first, logo small

The design is the place you love. Our mark stays on the sleeve or the hem.

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